Luxury Brands Converge, Add Cachet to 2010 Palm Beach Polo Season

INTERNATIONAL POLO CLUB PALM BEACH ANNOUNCES AGREEMENTS WITH Nestlé Nespresso, WORTH avenue association, Design center of the americas
and bistrot bagatelle

WELLINGTON, Fla. – Dec. 8, 2009 – International Polo Club Palm Beach (IPC) has announced that Nestlé Nespresso S.A., the high-end line of espresso machines and signature coffee products, will return as a sponsor for the third consecutive year, and the first as title sponsor of the Grande Pavilion for the 2010 Palm Beach Polo Season, Jan. 3 through April 18. The Pavilion, a luxe, field-side, climate-controlled hospitality tent, will play host this season to thousands of spectators, including many high-profile celebrities, who will flock to IPC to enjoy Sunday Polo in the most prominent facility in the nation. In addition to offering guests the opportunity to soak up high-caliber polo, glimpses of the players and their famous fans in comfortable style, the Pavilion will be at the center of a cultural pastiche when the best in polo meets the best in interior design, fashion and cuisine. Notable brands from Palm Beach’s famed shopping mecca, Worth Avenue, as well as the Design Center of the Americas (DCOTA) and New York City’s Bistrot Bagatelle, will join global brands such as Piaget and Veuve Clicquot to celebrate the spirit and heritage of polo at IPC.
“We are incredibly excited that Nestlé Nespresso will lend their name to the Grande Pavilion for the 2010 season and pleased to once again include them as a sponsor as we take the world stage of polo,” said John Goodman, Founder of IPC. “On a personal note, I have been a devoted fan of Nespresso for years, and look forward to having one before every match!”

“We are especially grateful to Nespresso for sponsoring the Grande Pavilion, as well as the Worth Avenue Association, DCOTA and Bistrot Bagatelle for partnerships that will spotlight IPC to countless fans worldwide,” added John Wash, IPC President. “The brands have tremendous cache and are certainly household names among our patrons.”

The Nespresso Grande Pavilion will welcome guests for Sunday Polo and events throughout the season. The elegant interior will showcase DCOTA’s distinguished designers, under the guidance of Bruce Sutka of Sutka Productions International, feature apparel from couture boutiques along Worth Avenue, as well as sponsor lounges, cafes, a live feed of the featured match, a DJ, brunch by Bistrot Bagatelle along with spectacular champagne and beverage stations.

“Patrons of polo have very selective, discriminating tastes,” said Frederic Levy, president of Nespresso North America. “Whether at home, in the office, or in the polo pavilion, we want people to taste, experience and remember the perfect cup of coffee from one of Nespresso’s unique machines.”

Now entering its seventh year, IPC is regarded as the finest polo facility in the nation. It serves as the highest goal polo played in the country and hosts a string of major tournaments including the U.S. Open Polo Championship, now in its 106th year. This year, IPC will feature new eight- and 14-Goal Tournaments, which will open the facility to a host of new teams. IPC will welcome 31 teams, from 15 countries and 13 states. Remaining sponsorship opportunities include the U.S. Open Polo Championship, and the 20-Goal Tournament, among others.

About International Polo Club Palm Beach
International Polo Club Palm Beach is located in Wellington, Florida – in the heart of South Florida’s famed horse country. Founded in 2002, IPC is host to major tournaments and world-class events throughout the Palm Beach Polo Season, including the Highest Goal Polo played in the U.S. and such prestigious competitions as the Iglehart Cup, Joe Barry Memorial Cup, Ylvisaker Cup, C.V. Whitney Cup, and Piaget Gold Cup, culminating with the 106th playing of the coveted U.S. Open Polo Championship. The world’s polo elite descend upon Wellington each season to enjoy their love of the sport and the lifestyle in the most prominent and well-equipped polo facility in the nation. IPC features eight manicured polo fields and the Piaget Championship Field, the Nespresso Grande Pavilion, private boxes and viewing stands, tennis courts, a croquet field, a state-of-the-art spa, a lushly landscaped pool deck, après polo celebrations and a fabled gourmet Sunday brunch. The 2010 Palm Beach Polo Season begins on Jan. 3 and concludes on April 18. Learn more about IPC and their exclusive membership and sponsorship opportunities at www.internationalpoloclub.com.

About Nestlé Nespresso S.A.
Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers. At the end of 2008, it operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its “billionaire brands”, achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining an annual growth rate of more than 30 percent since 2000. For more information, visit www.nespresso.com.

For media inquiries please contact Shamin Abas or Elizabeth Rose of Shamin Abas Public Relations, 561.366.1226 or email [email protected] or [email protected].

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TAGS: Bagatelle, Bistrot Bagatelle, NESTLÉ NESPRESSO, Polo Lifestyle, Polo on sundays, Polo Season, Sunday Brunch, Sunday Brunch in Palm Beach, Sunday Brunch in Wellington, world polo